3/2/11. Back of Some Guy's Head and Guy Kawasaki

Watched Guy Kawasaki give a talk about his new book, Enchantment. Here are his top 10 ways to be enchanting:
1) Achieve likability
2) Achieve trustworthiness
3) Get ready
4) Launch
5) Overcome resistance
6) Endure
7) Present
8) Use technology
9) Enchant up
10) Enchant down